Marketing still includes traditional channels such as offline activities (print ads, TV, billboards, …) and events, but now also includes online activities including but not limited to website, SEO/SEM, social media, marketing automation, thought leadership, content creation, influencer marketing, videos, etc.
Later Contact
Access to online info and intolerance for interruptions means much later sales contact with prospects, increasing the need for effective digital growth marketing.
Bottom Up
Increasing BYOT (bring your own tech) requires a bottom-up funnel with B2C tactics.
Complex Sale
And the enterprise sales process is as complex as ever with customer budget owners, decision makers, influencers, blockers, champions, business partner personas, etc., each with their own value propositions.
Product / Market Fit is the holy grail for early startups. Unfortunately, all too often, the appropriate level of market analysis is not done until a seasoned marketing person is brought on.
Good digital marketing is not just about tools, it’s also knowing what to use when.
Account Based Marketing (ABM)
“Compared to other marketing initiatives, ABM delivers the highest ROI of any B2B marketing strategy or tactic.” – 2014 ITSMA Account Based Marketing Survey
Product Marketing
Enterprise and B2B Product Marketing — at that intersection of Product, Marketing, and Sales driving engagement, conversion, and retention. Activities include range from launch to competitive analysis, positioning to messaging to sales enablement.
Outsourced CMO
Part-time marketing guidance for early stage startups or temporary marketing leadership while searching for a permanent CMO or VP.
As we expand our business with SaaS and data products, we brought Samir in to help review and bring a best-practices approach to our marketing efforts. Samir’s guidance from initial market review through campaign plan development and execution was invaluable. He helped us refine and prioritize our GTM and branding strategies, provided structure via segmentation and persona development, appropriately challenged our team’s assumptions, and even assisted with collaboration and marketing technology selections. We’re excited about our ongoing work with Samir.
Samir was a coach and an advisor as we went through the Alchemist Accelerator. He has a keen eye for strategy and helped us think through our business model and our lead-generation approaches in a systematic way. We will continue using him as a great resource and a friend as we build the company.
As a founder working on a startup at its infancy, I’ve always found it useful to consult others with relevant experience and expertise. Samir has proven to be a truly valuable ally & mentor for me. He’s been in the founder’s shoes and knows the feeling. He has always shared his knowledge and expertise when I needed guidance and assistance, and made me think about every aspect of the business in order to succeed.
Samir has thorough grasp of software, SaaS and the enterprise market. At Psynthesys, a pharmaceutical clinical trials Saas solution, he helped me establish a workable balance between MVP and business priorities to work alongside an approach of his I used in persona-driven MVP investigations. His extensive tech knowledge provided me with insights I needed to make some tough architectural technology decisions and his communication skills have led to important refinements in customer and investor pitches. I hope to continue working with Samir.
Samir is one of the best coaches we have. He brings a tremendous amount of experience and expertise to the table. Samir has always shared his knowledge and expertise whenever we need guidance and assistance.
We picked Samir as our Sales Coach through Alchemist accelerator and appreciated his advice and help so much that we contracted with him directly for additional help as well. Samir has a wealth of cross‑functional and industry experience. He understands the challenges facing startup CEOs, especially involving new technologies. Samir thinks strategically and yet is entrepreneurially hands-on. He’s been a valuable sounding board and confidant. Samir has helped with our GTM, fundraising pitch, messaging and website, branding, analyst relations. He’s helped make valuable introductions and has been a force-multiplier for business development in additional market segments. I look forward to continuing to work closely with Samir.
Samir brings a wealth of not only marketing but general B2B strategy and business experience. He was invaluable in helping us evaluate our various strategic opportunities, prioritize based on our goals and capabilities, and create a tangible action plan to confirm our product/market fit and build the business.
Samir has been a phenomenal startup mentor and coach for us. We had the pleasure to work with Samir through Alchemist accelerator. He’s helped coach us around go-to-market strategy and tactics, navigating and closing enterprise accounts, determining our pricing structure, segmentation and has helped us avoid numerous pitfalls. Samir has a keen understanding of the entire enterprise space from sales and marketing to business and fundraising strategy. Samir has our highest recommendation and we look forward to continue working with him.
We brought Samir in to help assess and refine our Go-To-Market strategy. Samir has a comprehensive view of building and running a business, and understands where and how marketing fits in. Coupled with his scrappy entrepreneurial pragmatic approach, he helped us identify, understand, and prioritized our key prerequisite strategy and metrics. We’re really looking forward to our next phase of work with Samir.
Samir is a rock star enterprise tech executive who understands both strategy and detailed tactics for short and long term revenue growth. I found his expertise invaluable in creating a believable, repeatable, and ultimately successful go-to-market plan for Wivity, a wireless/hardware/cloud startup.
Samir has been an excellent asset as we build our company. His experience in driving sustainable revenue streams and helping us analyze how to get there has been very valuable.
In today’s martech driven world of continuous engagement of customers, prospects and partners, Samir is the rare marketing executive who not only understands his audience and how to engage them – in terms of executing marketing automation and demand gen programs – but also as a chief evangelist who has an incredible gift of articulating company and product messaging, from a deep technology level all the way up to delivering C-level business impact. Samir is equally accomplished closing customers and negotiating win-win biz dev partnerships as he is briefing industry analysts and conducting media interviews. What’s more, Samir is a high-integrity, quality person who often pays it forward as a volunteer for organizations including the Leukemia & Lymphoma Society.
Steve Rourke (CEO & Co-Founder), CFE MediaSamir was a coach and an advisor as we went through the Alchemist Accelerator. He has a keen eye for strategy and helped us think through our business model and our lead-generation approaches in a systematic way. We will continue using him as a great resource and a friend as we build the company.
RaviKiran Gopalan (CEO & Co-Founder), AcuityAs a founder working on a startup at its infancy, I’ve always found it useful to consult others with relevant experience and expertise. Samir has proven to be a truly valuable ally & mentor for me. He’s been in the founder’s shoes and knows the feeling. He has always shared his knowledge and expertise when I needed guidance and assistance, and made me think about every aspect of the business in order to succeed.
Hannan Parvizian (CEO & Co-Founder), Volans-i
Rick Ericson (CEO & Founder), PsynthesysSamir is one of the best coaches we have. He brings a tremendous amount of experience and expertise to the table. Samir has always shared his knowledge and expertise whenever we need guidance and assistance.
Bozhao Yu (CEO & Co-Founder), AtalayaWe picked Samir as our Sales Coach through Alchemist accelerator and appreciated his advice and help so much that we contracted with him directly for additional help as well. Samir has a wealth of cross‑functional and industry experience. He understands the challenges facing startup CEOs, especially involving new technologies. Samir thinks strategically and yet is entrepreneurially hands-on. He’s been a valuable sounding board and confidant. Samir has helped with our GTM, fundraising pitch, messaging and website, branding, analyst relations. He’s helped make valuable introductions and has been a force-multiplier for business development in additional market segments. I look forward to continuing to work closely with Samir.
Bernard Chen (CEO & Co-Founder), Quantum Insights
Arun BalaKrishnan (CEO & Founder), Omniwyse
Paramvir Sandhu (CEO & Co-Founder), LoadTap
Sam Kang (Vice President), MindtribeSamir is a rock star enterprise tech executive who understands both strategy and detailed tactics for short and long term revenue growth. I found his expertise invaluable in creating a believable, repeatable, and ultimately successful go-to-market plan for Wivity, a wireless/hardware/cloud startup.
Alfred Tom (CEO & Co-Founder), Wivity Inc.
Rusty Stapp (CEO & Founder), UbiquiosIn today’s martech driven world of continuous engagement of customers, prospects and partners, Samir is the rare marketing executive who not only understands his audience and how to engage them – in terms of executing marketing automation and demand gen programs – but also as a chief evangelist who has an incredible gift of articulating company and product messaging, from a deep technology level all the way up to delivering C-level business impact. Samir is equally accomplished closing customers and negotiating win-win biz dev partnerships as he is briefing industry analysts and conducting media interviews. What’s more, Samir is a high-integrity, quality person who often pays it forward as a volunteer for organizations including the Leukemia & Lymphoma Society.
Ross Perich (Vice President), 10Fold Communications